https://giphy.com/gifs/Ph6mjrsvyU9Grf6SR9/html5

Book recommendation: Good Strategy. Bad Strategy.

What's going on (facts)

Not what you think is going on but what is the current situation. This is not subjective. Try and be as objective as possible.

eg.

Financially:

Socially/Personally:

Health:

Mentally:

Core Challenges

If you try and come up with solutions to what you think are problems, you won't be able to come up with an effective solution for your real problems. Take your time here.

You are coming up with hypotheses here.

eg.

I only got 6 clients last year because my core challenge is my lack of effort marketing myself

Hidden Leverage / Advantage